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  • General Information
  • Course Structure
  • Entry Requirements
  • Career Prospects
  • Profiles

LM050 - Bachelor of Business Studies

Course Details

Course Code: LM050

Level: NFQ Level 8 major Award Honours Bachelor Degree
Length: 4 Years
CAO Minimum Points Entry 2017: 419
Course Contact: Michelle Cunningham
Phone:00 353 61 202627

Tel: 00 353 61 202015

The Student Experience

Course Description

About You

If you are interested in gaining expertise in a specific business discipline, the BBS (Hons) degree offers you a broad choice of options which will enhance your employability on graduation.

Why Study Business Studies at UL?

The Bachelor of Business Studies (BBS) programme will provide you with a broad business education. You will study the core business principles of accounting, risk management, human resource management, economics and marketing - specialising in one area as your “major” in the second semester of Year 2. Theory will be brought to life through work on practical business projects in addition to an eight month work placement in industry.

The BBS suite of programmes also includes;

Business Studies with French
Students taking BBS with French will study the French language stream throughout the four years of the programme, along with their regular Business subjects. To find out more, go to:

Business Studies with German
Students taking BBS with German will study the German language stream throughout the four years of the programme, along with their regular Business subjects. To find out more, go to:

Business Studies with Japanese
Students taking BBS with Japanese will study the Japanese language stream throughout the four years of the programme, along with their regular Business subjects. To find out more, go to:

What you will study

A blend of core business disciplines and management functions is integrated into the innovative design of the BBS, allowing insights to be reached early in the programme. The programme provides a strong foundation in Accounting, Economics, Finance, Human Resource Management, Management, Marketing, Risk Management and Business Mathematics, which run throughout the first three semesters. You will choose your major option in the second semester of year 2. This consists of 2 modules per semester from second through to fourth year, with an intervening cooperative education placement.

A choice of five “major” options is available, of which you will choose one;

(1) Accounting and Finance;

The Accounting and Finance major option consists of four main areas: financial accounting and auditing, management accounting, finance and taxation. You will learn about the theory and practice of current accounting standards and their implications for financial reporting, along with practical skills in advanced accounts preparation, financial statement analysis, decision making, investment analysis, performance measurement, costing and cost management systems, portfolio selection, personal and corporate taxation. Graduates of this major option pursue accountancy and/or taxation careers in professional practice or industry.

All of the main accountancy accrediting bodies in Ireland may give some exemptions to UL students who hold an Honours BBS Degree. For further information please visit: business/departments/accounting_ finance/accounting-exemptions.

(2) Economics and Finance;

The modules contained in the Economics and Finance major option follow a logical and progressive sequence that emphasise three inter-related components: a strong monetary and financial component Corporate Finance, Applied Economic Analysis, and Monetary Economics; an international dimension International Economics, Economics of Integration; and an applied dimension Managerial Economics, Industrial Economics and Public Finance. Extensive use of quantitative techniques and an emphasis on the importance of analytical thinking instills transferable skills in Economics & Finance students that they can use and develop in a wide range of careers. Accordingly, employment prospects for graduates are very good.

A BBS degree with Economics and Finance as a major option provides an excellent preparation for a range of careers, including areas such as the financial sector (e.g. economist; retail, investment, and corporate & treasury banking; research analyst; securities trader), teaching, Government departments and agencies (e.g. Department of Finance, Competition and Consumer Protection Commission, Central Statistics Office, Enterprise Ireland, Industrial Development Authority, health policy planner), Central Bank of Ireland, Economic and Social Research Institute, housing market analysis, transportation, energy and telecommunications industries.

(3) Marketing;

The suite of modules that comprise the Marketing major has been designed to explore marketing theory and practice, whilst simultaneously developing a diverse skills-set that will be immediately transferable to the workplace. Subject include: Consumption and Consumer Culture, Marketing Communications, Marketing Research, Digital Marketing; Marketing Intelligence; Strategic Brand Management; Marketing Leadership and Marketing Relationships and Networks. Graduates are likely to pursue careers in product and brand management, marketing research, advertising, sales and general marketing.

(4) Human Resource Management

A number of key practice based modules are integral to this major option which include Human Resource Practice, Employment Relations Practice and Management Consulting. Overall, there is a balance between theoretical and practical modules in this option. Graduates of the HRM major option will have acquired a comprehensive set of work-related skills in the areas of organisational behaviour analysis, interviewing, conflict management, consulting and performance management and will be ideally placed to pursue careers in human resource management, training and development, management consultancy, employment relations, industrial relations, recruitment and selection and academic research.

(5) Risk Management and Insurance

The Risk Management and Insurance major option modules are designed to explore risk management theory as well as the practice of risk management. In Insurance Law and Claims students are introduced to the legal system as it relates to the operation of insurance contracts and insurance claims. Many aspects of insurance law are unique to the insurance system and deal effectively with issues such as fraud. In Life Insurance, students learn about the important role of the insurance industry in assessing and pricing risks such as illness and/or death. Risk management functions are directly addressed in modules such as Risk Control and Underwriting and Risk Analysis. An understanding of how decisions are made at management level is provided in Insurance Organisations and Markets. Graduates are well placed to take up opportunities in the insurance industry and the wider financial services sector.

In year 3, you will also take a minor option which consists of one module per semester over the final two years. The following Minor Options are currently offered:

  • Business Informatics
  • Business Research Methods and Final Year Project
  • Globalisation – An Economic Perspective
  • Entrepreneurship
  • Financial Services
  • Law
  • Management
  • Organisational Psychology
  • Sociology
  • Supply Change Management

Students taking BBS with a Modern Language (LM052, LM053, LM055) study a language stream in one of the following languages; French, German or Japanese throughout the four years of the programme.

To find out more and to view many other student and graduate profiles, go to

Course Structure

Cooperative Education

A distinctive and integral part of the BBS in UL is the innovative Cooperative Education Programme. This programme places you in employment in an appropriate business environment for an eight-month period in 3rd year. You will earn the going rate for the job while on placement and have an opportunity to apply your business education in a real work environment.

The BBS programme offers you the opportunity to study abroad as part of the EU Socrates/ERASMUS programme. The University has links with premier business schools and universities in a wide range of European countries. These exchanges are open to both language and non-language students as many of our partner institutions provide courses in English. Study abroad is an integral part of the programme and you will gain full credit for participation in such placements. To find out more, go to LM050 or or find Kemmy Business School on Facebook.

Transfer Opportunities for Institute of Technology Graduates

The University of Limerick operates a streamlined transfer system for Institute of Technology graduates. Currently 100 students are admitted each year to relevant degree programmes. Whether you expect to graduate in the current year at Higher Certificate or Ordinary Bachelor’s level or have already graduated and wish to return to pursue a degree programme at the University, applications are welcome. Transferees should hold at least a Merit (2nd Class honours equivalent) Grade and relevant work experience will be an added advantage.

Year 1

Semester 1

Semester 2








Management Principles


Principles of Organisational Behaviour


Principles of Accounting


Managerial Accounting


Business Information Management





Elective – Choose Min 1 Max 1


Broadening: Social and Civic Engagement


Broadening by Understanding and Confronting Crisis and Risk


Broadening: Social Media for Social Good


Broadening through Creativity and Proactivity


Broadening through Awareness, Activism and the Arts (undergraduate)


Broadening: Exploring the Brain and Understanding Behaviour


Broadening: Active Body, Active Mind


Broadening through Sustainable Development


Year 2

Semester 3

Semester 4



Principles of Risk Management


Entrepreneurship and Innovation



Principles of Human Resource Management




Employment Relations


Economics for Business


Applied Business Statistics


Applied Business Mathematics

Major Option 1

Major Option 2


Year 3

Semester 5

Semester 6



International Management


Cooperative Education 1

CO4330 Cooperation
Education 2


Financial Information Analysis

Major Option 3

Major Option 4

Minor Option 1


Year 4

Semester 7

Semester 8



International Political Economy


Strategic Management


Legal Environment of Business


Company & Partnership Law

Major Option 5

Major Option 7

Major Option 6

Major Option 8

Minor Option2

Minor Option 3

Accounting & Finance Major Option

Year 2

Semester 3

Semester 4



Auditing and Accounting Frameworks


Financial Accounting and Reporting


Year 3

Semester 5

Semester 6



Corporate Finance


Taxation Theory & Practice


Year 4

Semester 7

Semester 8



Management Accounting 1


Management Accounting 2


Advanced Financial Reporting


Corporate Taxation

Economics & Finance Major Option

Year 2

Semester 3

Semester 4



International Economics


Applied Economic Analysis


Year 3

Semester 5

Semester 6



Corporate Finance




Year 4

Semester 7

Semester 8



Industrial Economics


Public Finance


Managerial Economics


Monetary Economics

Human Resource Management Major Option

Year 2

Semester 3

Semester 4



Human Resource Development


Applied Organizational Behaviour


Year 3

Semester 5

Semester 6



Human Resource Practice


Critical Perspectives on Employment Relations


Year 4

Semester 7

Semester 8



Contemporary Issues in Organizational Behaviour


Contemporary Human Resource Management: Context and Strategy


Management Consulting


Employment Relations Practice

Marketing Major Option

Year 2

Semester 3

Semester 4



Consumption & Consumer Culture


Marketing Communication


Year 3

Semester 5

Semester 6



Marketing Research


Digital Marketing


Year 4

Semester 7

Semester 8



Marketing Intelligence


Marketing Leadership


Strategic Brand Management


Marketing Relationships and Networks

Risk Management & Insurance Major Option

Year 2

Semester 3

Semester 4



Insurance Law & Claims


Life Insurance


Year 3

Semester 5

Semester 6



Risk & Insurance


Risk Analysis


Year 4

Semester 7

Semester 8



Insurance Organisations and Markets




Governance & Risk


Risk Control & Underwriting

Entry Requirements

Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English.

In addition, applicants must hold at least an O4/H7 grade in Mathematics. Students wishing to take a language option must have a H4 in that language, with the exception of Japanese where a H4 in a language other than English is required.

We welcome applications from mature students. Mature applicants must apply through the Central Applications Office (CAO) by 1 February.

QQI Entry

Certain QQI Awards are acceptable in fulfilling admission requirements for this programme. Go to the UL Admissions QQI page for a full list of modules.

Career Prospects

Employment opportunities for BBS graduates have been excellent, as the degree provides a general business education as well as an opportunity to combine specialist options.The latest survey of BBS graduates revealed that only two per cent of BBS graduates were seeking employment. Students who complete the BBS may choose from a wide range of careers in the public and private sectors.The precise job titles will depend upon the student's special interests and abilities together with the nature of their employer's business (

Typical Careers include:

  • Tax Consultant
  • Banking, Insurance and Financial Services
  • Accountant
  • Financial Analyst
  • Stockbroker
  • Pensions and Insurance
  • Administrator
  • Risk Analyst
  • Economist
  • Marketing Brand Manager
  • Advertising Account Manager
  • PR Manager
  • Management Consultant
  • HR Manager
  • HR Recruitment and Training
  • Public Relations Officer
  • Political lobbyist
  • Social Researcher

Want to find out more about possible careers with this degree? Click Here

Student Profile

Alice Carroll

The BBS degree will open up your mind to areas of the business world that you might not otherwise have thought you were interested in. You will have the opportunity to try every avenue of business before specializing in your chosen field (your “major”). You learn skills that you can actually apply in the real world.

Coop is one of the greatest things UL has to offer. I completed my placement in New York for eight months in third year with the international fashion house FENDI. Based in Manhattan, I was working in their PR and Marketing Department and the opportunities it presented me with were endless. From dressing Mila Kunis for the cover of Allure magazine to assisting with Cara Delevingne’s Fall/Winter campaign, the experience was incredible.

I appreciate Coop so much for all it taught me and I realize how much of an advantage it gives you when applying for jobs after college. I recently secured a marketing position with Jameson and I honestly believe my Coop experience hugely assisted in this. In today’s competitive climate, a university that offers work placement within its course structure makes all the difference.

Student Profile

Marian Hogan
I chose this course because of its esteemed reputation - I was also aware that UL graduates have a higher than average employment rate. For Co-op, I was placed with Swiss Financial Services (Ireland). Because of the industry knowledge and experience I developed during this work experience, I regained employment with them after graduation.

I currently work as a Fund Administrator with SFS – our clients are located in Europe, Asia, the Caribbean and USA. My typical day involves liaising with various overseas investors and processing their trades. I am responsible for the cash accounts on various funds and must monitor their cash movements on a regular basis to ensure all monies are in order while adhering to the deadlines. Since graduating with my Business degree from UL, much of what I have learned is applied to my job on a daily basis.

Student Profile

Eimear Glynn
The BBS programme has an extremely handson approach to learning with highly interactive lectures and tutorials. Group projects are an important part of the course and something I always enjoy. ItÕs a great way of meeting new people and sharing ideas. Team work has allowed me to develop my personal skills in a fun and exciting way. I have always been really impressed by guest speakers from the business industry, sharing their life experiences and successes. This has encouraged me to become more career driven and really think about my life on completion of my degree.

The course provides a strong foundation in a range of core business modules including Accounting, HR, Economics, Finance, Insurance, Marketing, Management and Entrepreneurship. These core (compulsory) subjects are studied during the first three semesters before choosing a major option to specialise in, until completion of your degree. Cooperative Education (work experience) is completed in Semester 6 and normally runs over the summer for 9 months in total. This gives you an opportunity to experience the business world and sets you on your career path, making you more focused on return for your final year.

Graduate Profile

Ciara Halliday

A Day in the Life Of.......a Business Development Executive

I always knew I wanted to travel and it was for this reason I chose BBS with French at UL as the university provides the opportunity to both study and complete a work placement abroad. I spent a semester in second year in the South of France and I did my coop work placement in Paris in third year. They were both unforgettable experiences.

In my job, no two days are ever the same. My work involves compiling market research reports for client companies or organising the next big event we are running, which can involve bringing Irish clients to Canada for market study visits or bringing Canadian buyers to Ireland and introducing them to relevant Irish companies. Work experience I gained on coop in Paris was also very useful for the event management part of my job. I am in charge of several portfolios like Education, Consumer Retail, Agri-Tech and Equine so my work can vary greatly from one day to the next.

Ciara’s tip:
Ask lots of questions! Make sure to ask your teachers, guidance counsellors and parents for advice if you are unsure as to what you want to study.

Ciara is currently employed as a Business Development Executive with Enterprise Ireland, based in Toronto, Canada.

Graduate Profile

Marian Kennedy
Since graduating from UL, I have been working as a trainee tax accountant with Deloitte in Dublin. I was assigned to the corporation tax department and work with an allocation of specific clients. Corporation tax is a very challenging department, as it is always quite busy but this enables me to learn very quickly. There is a lot of direct client contact on a daily basis where I would try to answer any tax queries that the companies may have.

Having a UL qualification has benefitted me greatly and went a long way in securing my position with Deloitte. There is an acknowledgement that UL produces graduates of a very high standard with the added advantage they have high quality work experience to compliment a high quality qualification. During job interviews, there was always a lot of interest in my co-op placement from UL, which was in a tax department also. Prospective employers always show great enthusiasm for any UL qualification, acknowledging that it is a very high calibre qualification from a reputable institution.

Graduate Profile

Cormac Phelan
Whether it’s Marketing, Economics or Accounting, UL’s Business Studies degree offers a variety of interesting areas to study and is a perfect start for anyone with dreams of a career in business or management. UL provided me with a sound business education. My involvement in a multitude of group projects, particularly the ‘live’ marketing project in 4th year, was essential in developing time management, interpersonal and planning skills that I now use on a day-to-day basis.

My role as Brand Advisor involves the implementation, guardianship and development of the Auckland Council brand and identity. I work alongside the council’s brand manager, graphic designers, marketing advisors and advertising agency to ensure the Auckland Council brand identity is correctly implemented across all marketing material (e.g. signage, brochures, posters, etc.)

Other day-to-day duties include booking advertising in local and national papers, managing the council’s online brand asset management system (photography, logos, etc) and arranging photo shoots to support the council’s marketing campaigns.

Cormac currently works as a Brand Advisor with Auckland Council in New Zealand.

Graduate Profile

Fionnuala O’Reilly
While studying here at UL, I represented the Kemmy Business School in France, Germany, Latvia and Luxembourg. Since graduating with a BBS degree, I now work in Compliance and Anti-Money Laundering, which is an area of increasing importance within the financial services industry. We conduct detailed checks on investors to ensure all money, which comes through us, has originated from a legitimate source, before accepting the investment.

Fionnuala’s tip: Don’t panic if you are not 100% sure of your career path. The BBS programme will open new doors and help steer you in the right direction with regard to your career. In the meantime, you can enjoy UL’s versatile learning environment and its ever-expanding, glorious campus.

Fionnuala currently works as an Administrator with SEI Investments in Dublin.

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