Bachelor of Science in Digital Media Design
Entry Route LM122
NFQ Level 8 major Award Honours Bachelor Degree
CAO Minimum Points Entry 2016:
Dr Gabriela Avram
+353 (0)61 202782
Tel: 00 353 61 202015
The Student Experience
This programme might suit you if:
- you are
interested in how media technology is used and
how it can make a difference in people’s lives;
- you are interested in learning how to develop
creative ideas into new interactive products;
you would like to gain technical expertise in digital media development, but want to integrate technical knowledge with social and design understanding.
Why Study Digital Media Design at UL?
Think about an average day: checking messages
on your mobile phone; buying a game on line;
using wireless connection to update your
social networking profile. People’s lives are
continuously shaped by interaction with a
variety of media. More recently, interactive
digital media have increasingly become a
support to work, study, travel, entertainment
and other daily activities. The knowledge, skills
and sensitivity to design interactive media
technologies are key skills in contemporary
The B.Sc. in Digital Media Design develops the
technical, creative and analytical skills needed
to be successful media practitioners in both
the Irish and global digital media industries. The
design of digital media for human use is a crucial
skill in contemporary society: How to design the
content and interaction for websites? How to
improve the usability and usefulness of portable
devices? How to design a new killer app for
smart phones? How to create new ways to
engage and connect people through the use of
The aim of the programme in Digital Media Design is to equip you with degree level compentence in new interactive media technologies. On graduation, you will be capable of making a significant contribution to the development of the Digital Media industry.
This programme will:
- Provide you with the expertise in the use of
a variety of audio, video and interactive digital
- Give you an understanding of the human and
social issues surrounding the use of digital
- Introduce you to a range of design disciplines
relevant for interactive digital media design
- Support you in developing the knowledge
and professional skills you will need for an
active role in the diverse field of digital media
The unique feature of this course is that it focuses on training a new type of interdisciplinary graduate who combines technological competence with design expertise and an understanding of human and social activity.
This Digital Media Design course is offered full time, over four years, and investigates digital media at the intersection between technology, creative design and the human sciences.
- Creative design techniques, interaction design,
collaborative concept design and visualization
- Technical, mathematical and software
foundations of digital media
- The psychological and sociological context
and understanding of digital media
By the end of this course, you will have the skills
to think creatively and apply innovative solutions
to a wide range of interaction design problems.
|Year 1 | Semester 1
||Year 1 | Semester 2
|CS4031 Introduction to Digital Media
||CS4005 Perceptual Systems and Multimedia
|CS4009 Directed Study 1
||CS4052 Foundations of Interaction Design
|CS4061 Media Programming 1
||CS4082 Introduction to Web Development
|MA4701 Technological Mathematics 1
||MA4702 Technological Mathematics 2
|SO4033 Sociology of Media
||PD4102 Design Studio 2
|Year 2 | Semester 1
||Year 2 | Semester 2
|CS4025 Digital Audio Fundamentals
||CS4826 Human Computer Interaction
|CS4053 Digital Video Fundamentals
||CS4064 Directed Study DMD 2
|PD4033 Design for Professional Practice
||CS4056 Mobile Application Design
|SO4063 An Introduction to Social Research Methods
||CS4034 Digital Media Software and Systems 3
|Electives -choose one:
||PD4004 Design Visualisation Studio
|CS4019 Digital Arts 1
|CS4063 Digital Media Software and Systems 2
|Year 3 | Semester 1
||Year 3 | Semester 2
|CO4230/4310 Cooperative Education
||CS4358 Interactive Multimedia
||CS4458 Computer Supported Cooperative Work
||CS4566 Requirements Engineering
||MF4728 Occupational Psychology
||MF4756 Product Design & Modelling
|Year 4 | Semester 1
||Year 4 | Semester 2
|CS4020 Information Society
||CS4457 Project Management in Practice
|CS4047 Multimedia Industry Perspectives
||CS4078 Applied Interaction Design
|CS4247 Digital Media Design Project 1
||CS4248 Digital Media Design Project 2
|SO4047 Qualitative Research Methods
||SO4046 Quantitative Research Methods
Applicants are required to hold at
the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include:
Two H5 (Higher Level) grades and
Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English.
In addition, applicants must hold a minimum grade O3/H7 in Mathematics.
A Special Mathematics Examination will be offered at UL following the Leaving Certificate results for those students who did not achieve the Mathematics requirement.
We welcome applications from mature students. Mature applicants must apply through the Central Applications Office (CAO) by 1 February.
Careers open to you with a degree in Digital Media Design include;
- Interaction Designer
- User Experience Designer
- Web Designer
- Social Media Specialist
- User Interface Designer
- Usability Specialist
- Multimedia Developer
- Multimedia Project Coordinator
- Design Consultant
- Interaction Design Researcher
Graduates from this course will be
equipped to create and develop interactive
multimedia projects. They will have acquired
a sophisticated understanding of the
aesthetic and technical issues involved.
There is an increasing need for graduates
with the ability to cross social and
technical boundaries, in order to exploit
the opportunities offered by computer
technology in a range of industries and
services such as recording, general media,
broadcasting and education.
Related postgraduate courses at UL include;
- MA/MSc in Interactive Media
- MA/MSc in Music Technology
Want to find out more about possible careers with this degree?
A Day in the Life Of……… Experience (UX) Designer with Adidas
Digital Media Design was always my first choice. I was drawn to this course because of its focus on the digital world and how it can impact on a user. I loved the fact that the course was very interactive. From workshops with IBM to speakers from the Game of Thrones sound department, each week presented a new and fresh opportunity
Each day can be very different at Adidas. I sit with my team each day but I also have a very close relationship with other teams within Digital Brand Commerce. My main projects include supporting the Best Practise manager with the site review program along with monitoring the consumer feedback of the .com checkout process. I work with many of our global teams such as Adidas India, Adidas Russia and Adidas USA
Whenever I encounter a new task or challenge, I find that I am immediately able to refer to my UL course work for support, like working with A/B testing or understanding the app development process. The software skills I gained are crucial to my work. I feel that my course also helped me gain confidence in both working independently and in a group. This has stood to me and it is this confidence that has enabled me to start my career with one of the most exciting companies in the sports industry.
I chose to study Digital Media Design at UL as I wanted to work as a graphic or web designer, but this course teaches you that design goes far beyond the pixels you see on the screen. In choosing this course, you will be given an insight into many areas of digital media and encouraged to discover what really interests you.
I graduated from the University of Limerick in 2012 and I am now a frontend developer with experience in UX design. As a frontend developer, I work with UX and UI designers and many others, to build websites. UX designers research and determine the best way to lay out a website, UI designers style it and then we develop it with code so people can access the site on the Internet. This has grown to be more than just a career as it is also my interest and a very keen hobby, so do what interests you... it makes working so much more fun!
Digital Media Design focuses on new media industry perspectives, teaching students how to use industry standard applications, but also teaching creativity and understanding. The main focus is on interaction design, but people who also love videography, photography and graphic design find themselves a welcome home in DMD!
One of my favourite subjects on the course is Digital Video Fundamentals which has become a great passion of mine. The skills I learned in this area proved to be very useful when I was on CoOp and I was given the opportunity to film and edit videos, which went on to win international awards.
I went on CoOp to the SAP Apphaus in Dublin as a User Experience intern. The Apphaus is a new generation office, which is built around team work in a highly collaborative, flexible and creative environment. This placement benefited me greatly as I was given a project for myself in which I came up with my own problems and solutions. The team I worked with were always willing to answer my questions, and under their guidance I learned a great deal. The experience helped me build a solid foundation for my future career by improving my customer interview skills, which is exactly what an interaction designer needs to do!